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We're a company of builders. Of pioneers. It's our job to make bold bets, and we get our energy from inventing on behalf of customers. Here are just some of the innovations pioneered by Amazon, and we're always looking for the next one.

We're a company of builders. Of pioneers. It's our job to make bold bets, and we get our energy from inventing on behalf of customers. Here are just some of the innovations pioneered by Amazon, and we're always looking for the next one.

OUR INNOVATIONS

Amazon Prime - One of the World's Most Popular Subscription Services

Prime

One of the World's Most Popular Subscription Services

In February 2005, Amazon launched Prime: an all-you-can-eat express shipping membership program for about a million products.

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Amazon Marketplace - Selling Products to Millions of Customers

Marketplace

Selling products to millions of customers

Seller's on Marketplace list their products with no listing fee and have their products featured right alongside items carried by Amazon

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Amazon Web Services - Our Cloud & Infrastructure Platform

Amazon Web Services

Our Cloud & Infrastructure service

AWS is a broad set of compute, storage, database, analytics, application, and deployment services

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Prime Now - One-Hour Delivery for Prime Members

Prime Now

One-Hour Delivery for Prime members

Prime Now customers can have tens of thousands of items delivered within one hour

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Amazon Launchpad

Amazon Launchpad

Today’s brightest startups, now on Amazon

An ever-expanding collection of emerging innovations from popular crowdfunding platforms, venture capital firms, startup incubators and accelerators.

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Prime Air - Packages in 30 Minutes or Less

Prime Air

Packages in 30 minutes or less

Amazon's future 30-minutes-or-less drone delivery system

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Career Choice - Amazon Pre-Pays up to 95% of Tuition for Courses Related to In-Demand Fields

Career Choice

Amazon pre-pays up to 95% of tuition for courses related to in-demand fields

In 2014 Amazon launched a programme to expand choices available to our associates in their future careers

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Customer Reviews - Helping Customers Make Better Purchase Decisions

Customer Reviews

Helping customers make better purchase decisions

Customer reviews were one of our earliest innovations, and many people thought we were crazy

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Frustration-Free Packaging - Recyclable and Comes Without Excess Packaging Materials

Frustration-Free Packaging

Recyclable and comes without excess packaging materials

We've all had wrap rage from going head-to-head with impossible-to-open packaging. So in 2008 we set out to solve the problem

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Kindle - A First-of-Its-Kind Portable Reader

Kindle

A first-of-its-kind portable reader

Amazon introduced the Kindle in July 2010 with the vision of offering every book ever written in any language, all available within 60 seconds

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Fulfilment By Amazon - Used By Sellers Around the World

Fulfilment by Amazon

Used by sellers around the world

FBA enables sellers to use Amazon's fulfilment centres to store, pack & ship products to customers around the world

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Amazon Wind Farm - Powering the Future

Amazon Wind and Solar Farms

Powering the future

Amazon Wind and Solar Farms will power current and future AWS Cloud datacentres

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Amazon Echo

Amazon Echo

A Device Designed Around Your Voice

A new category of device that you can ask for information, music, news and more

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Amazon Fire TV - Tiny Box, Seamless Streaming

Amazon Fire TV

Tiny box, seamless streaming

Fire TV plugs into your HDTV for easy access to TV shows and movies, music, etc.—all accessible with voice search that actually works

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Amazon Fulfilment Network - Cutting Edge Technology, Delivering for Customers

Amazon Fulfilment Network

Cutting edge technology, delivering for customers

Amazon's fulfilment centres feature cutting edge technology and tens of thousands of full-time jobs around the world

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AmazonFresh - Same-Day and Early Morning Grocery Delivery

AmazonFresh

Same Day and early morning grocery delivery

AmazonFresh delivers groceries and much more

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1-Click - Streamlining Online Buying

1-Click

Streamlining online buying

In 1997, Amazon launched 1-Click, an innovation that gives customers the ability to make purchases on the Web with just one click of the mouse—no more entering the same information over and over again for each purchase

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Fire Tablets - Bringing Movies, TV Shows, Apps and Much More to Customers' Hands

Fire Tablets

Bringing Movies, TV Shows, Apps and much more to customers' hands

Fire tablets use cutting edge technology to bring shows, Amazon products and services to customers

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The Mayday Button - Connect to an Amazon Tech Advisor -- Live on Your Screen

The Mayday Button

Connect to an Amazon Tech Advisor—live on your screen

Launched in October 2013, the Mayday button provides live, on-device tech support—24x7, 365 days a year, and it's free

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Dash Button

Dash Button

1-click Ordering at Home

Dash Button makes oredering frequently used household items as easy as a push of a button

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Did you know? In order to extend the holiday season for customers, Amazon launched Prime Now in just 111 days—customers in several cities can now get their orders in an hour or less. Find out more.