Small businesses and entrepreneurs selling on Amazon are preparing for a record-breaking sales day on Prime Day, with millions of Prime members expected to shop the best deals of the year. Small businesses and entrepreneurs will take advantage of increased traffic on Prime Day to reach new customers, launch new products and increase sales. Customers ordered more than 20 million items from small businesses and entrepreneurs on Prime Day last year

The third annual Prime Day will be Tuesday 11th July, with deals exclusively for Prime members around the world.

Last year on Prime Day, small businesses and entrepreneurs on Amazon saw orders nearly triple year-over-year, as customers ordered more than 20 million items from small businesses and entrepreneurs across more than 50 categories.

“Small businesses and entrepreneurs from around the world are coming together for the best Prime Day ever, offering Prime members deals on tens of thousands of unique products,” said Francois Saugier, Vice President, EU Seller Services, Amazon. “Prime Day gives small businesses and entrepreneurs on Amazon an opportunity to increase sales and reach new customers.”

Read more about Prime Day in the UK, Germany, France, Italy and Spain.